f. l. Reinhold Messner, Matthias Benz, Christian Dummler
CSR Week 2024: Adventure Meets Everyday – Reinhold Messner Inspires on Sustainability
Reinhold Messner, a living legend in mountaineering, has conquered all eight-thousand-meter peaks and was the first person to summit Mount Everest without supplemental oxygen. But the South Tyrolean is much more than an extreme athlete – he has been a passionate advocate for nature conservation throughout his life.
As a guest at the 2024 CSR Week, Messner offered Zeppelin employees fresh insights into sustainability. In his inspiring lecture and subsequent panel discussion, the 80-year-old shared unique experiences and drew fascinating parallels to everyday life and the workplace. Zeppelin employees learned firsthand what it takes to tackle extreme expeditions: trust, conviction, and a clear plan – qualities that are just as essential in the business world. Messner also emphasized the importance of handling setbacks constructively, noting that only by seeing failures as valuable learning opportunities can we draw sustainable conclusions.
f. l. Christian Dummler, Ramona Kail, Daniel Wiesheu
After the first day of CSR Week 2024 focused on sustainable building, this topic resurfaced in Messner's panel discussion. Through his museum constructions and other projects, he leads by example, showing that infrastructure and nature can coexist harmoniously.
Messner's passionate stories gave Zeppelin goosebumps and left lasting impressions. So don't miss our highlight video!
